The bicycle industry lost one of its true leaders with the passing earlier this week of Dick Burke, founder of Trek Bicycles, Inc. Burke’s and Trek’s story within the industry is well documented; in the space of 30 years, Trek has become a household name because of their bikes, their sponsorship of Lance and various outstanding teams and riders over the years. I remember Dick as an enthusiastic and engaged board member of the Rails to Trails Conservancy (RTC) when I was on staff there, and perhaps most significantly as the “eminence gris” behind getting bike industry advocacy efforts started that led to the creation of Bikes Belong. During the pivotal industry trade show where the League, RTC and Bicycle Federation of America (as it then was) were trying to raise an unheard of $360,000 for the Bikes Belong campaign, Dick quietly pointed us to the right people at the right companies to make it happen. Our thoughts and prayers are with Dick’s family and the extended Trek family as they celebrate the life of an industry champion.
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