Cyched to Cycle in San Antonio

Share

The City of San Antonio has launched a new safety campaign called “Get Cyched,” featuring these two ads, to draw attention to their new Safe Passing Ordinance. The message emphasizes sharing the road, and responsibilities for motorists and bicyclists. The city’s safe passing law requires most drivers to give at least three feet when passing and commercial truck drivers to give 6 feet. The city also passed an ordinance that requires bicyclists to use a front light and a rear light or reflector when riding at night.

According to the press release, the campaign is funded through the American Recovery and Reinvestment Act with Energy Efficiency Block Grant (EECBG) funds through the Department of Energy, with support from San Antonio’s Mayor:

“We have made bicycles a higher priority in San Antonio,” Mayor Julián Castro said. “Not only do bike-friendly initiatives promote healthy living, they will improve the overall quality of life in our city and make places like downtown more attractive to investment and residential living.”

Thanks to new LCI Justin for the heads up.

Darren Flusche
League Policy Analyst

Flusche joined the League in April 2009 and has a B.A. in history from Syracuse University and a Masters of Public Administration with a concentration in public policy analysis from New York University.

This entry was posted on Wednesday, July 21st, 2010 at 9:29 am and is filed under Bike Education. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

7 Responses to “Cyched to Cycle in San Antonio”

1. sarah Says:
   July 21st, 2010 at 6:00 pm

   I am a graphic designer and native Spanish speaker, and avid cyclist. I work at a translation company where we ensure that all our translations are culturally appropriate and idioms are not lost in translation. In this case, they were. I wish the City of San Antonio had done a bit more thinking of what the ramifications of a bilingual (yet not completely bilingual) campaign would be.

2. Darren Says:
   July 21st, 2010 at 6:06 pm

   Do tell. I’m not a Spanish speaker, but I take it that “Cyched” doesn’t translate.

3. dcc Says:
   July 21st, 2010 at 7:41 pm

   yeah, i;m not crazy about the design either… it looks like ads from the 50s, wish they were more “with it”…

4. Justin Says:
   July 22nd, 2010 at 7:45 am

   I’m very pleased to see the City of San Antonio making it a priority to improve bicycle safety and infrastructure. Educating motorists and cyclists about sharing the road is a message I hope we continue to hear more of.

5. Stacy Says:
   July 22nd, 2010 at 9:02 am

   Sarah – I want to thank you. As the first commenter on this post, it was refreshingly consistent to see you chose to ‘find the negative’. It never really is enough, is it…

   Congratulations San Antonio on making safe cycling a priority in your city. I hope it is highly successful and other cities follow your bold initiative.

6. khal spencer Says:
   July 22nd, 2010 at 11:06 am

   If you are going to offer a program in two languages, and that’s pretty important in places like TX, NM, and AZ, (or Quebec, etc) then do it right.

   So if Sarah is correct about the translation not being appropriate, she should be thanked, not criticized, and the program should be revised at the first opportunity to get it right.

   Constructive criticism should be valued.

7. Jeremy Dziadek Says:
   August 28th, 2011 at 1:57 pm

   its good as your other content : D, thanks for posting .