Friday video: Giant sponsors everyday riders (in Australia)

Thanks to StreetsBlog and Khal Spencer for drawing our attention to this Giant advertisement airing in Australia.

A good reminder that there is room for everybody in cycling. Let’s celebrate and support all of them.

…oh, and Happy New Year!

Darren Flusche
League Policy Director

Flusche joined the League in April 2009 and has a B.A. in history from Syracuse University and a Masters of Public Administration with a concentration in public policy analysis from New York University.

This entry was posted on Friday, January 6th, 2012 at 4:34 pm and is filed under Bike Blogosphere, Fun. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Friday video: Giant sponsors everyday riders (in Australia)”

1. Dustin P Says:
   January 8th, 2012 at 1:05 pm

   This is a great sentiment, but sponsoring 30 average cyclists is still getting off cheap for Giant. They still lag behind others in the bike industry in putting their money where there mouth is despite their substantial market share. When they make real investments i promoting safe routes to school, bike to work day or pushing bike education then I’ll cheer.

2. Khal Spencer Says:
   January 9th, 2012 at 12:25 pm

   One catches more flies with honey than with vinegar. Perhaps the way to encourage Giant USA to support these efforts (I assume there is documentation that they don’t?) is to make sure when Giant Down Under does stuff like this, we Yanks take note.

   Good ad, at any rate.

3. Real Riders Get Support from Giant Says:
   January 11th, 2012 at 2:51 pm

   [...] League of American Bicyclists // ShareHello there! If you are new here, you might want to subscribe to the RSS feed for [...]

4. Dani | Fontaneria en Castellon Says:
   January 16th, 2012 at 5:03 pm

   Healthy mind in healthy body

   Good ad, at Any Rate.