Comments on: Four Important Frames in Marketing Cycling to Women (WBS12) http://blog.bikeleague.org/blog/2012/10/four-important-frames-in-marketing-cycling-to-women-wbs12/ Blog for bikeleague Fri, 24 May 2013 18:39:50 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Bikeleague.org Blog » Blog Archive » “Riding a Bike vs Looking Normal” (WBS12) http://blog.bikeleague.org/blog/2012/10/four-important-frames-in-marketing-cycling-to-women-wbs12/comment-page-1/#comment-36821 Bikeleague.org Blog » Blog Archive » “Riding a Bike vs Looking Normal” (WBS12) Tue, 09 Oct 2012 13:38:45 +0000 http://blog.bikeleague.org/blog/?p=10717#comment-36821 [...] « Four Important Frames in Marketing Cycling to Women (WBS12) [...]

]]> By: Silvia http://blog.bikeleague.org/blog/2012/10/four-important-frames-in-marketing-cycling-to-women-wbs12/comment-page-1/#comment-36813 Silvia Fri, 05 Oct 2012 14:50:42 +0000 http://blog.bikeleague.org/blog/?p=10717#comment-36813 Agree with this idea: Messaging in any marketing campaign should be that cycling is safe, diverse, accessible and fun.

Show it as a family-friendly activity (another way to say safe), instead of something just for Lance Armstrong wanna-bes (the anti-bike language used in so many online comments about cycling).

If more women see biking as a safe way to get around town, they’ll be more inclined to let their kids do the same.

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