You may know Kimberly-Clark Corporation for its iconic products like Kleenex and Huggies, but K-C played a central role in the creation of a new brand known by bicyclists across America: the National Bike Challenge.
As we announced on Friday, K-C employee Rob Gusky was the inspiration behind the friendly online competition, which started as a corporate program in 2008, expanded to a Wisconsin-wide initiative in 2011 and then blossomed into a national effort this summer that united 30,000 bicyclists to ride more than 12 million miles.
But Gusky isn’t alone in his commitment to national bicycle advocacy. At the start of the Challenge, Kimberly-Clark pledged to donate 10 cents to the League for every mile logged. Last week, League President, Andy Clarke, and executive Vice President, Elizabeth Kiker, traveled to K-C headquarters in Wisconsin to recognize K-C’s leadership during the Challenge (#1 in the jumbo business category!) and receive a generous donation of $35,000.
Thank you to Kimberly-Clark for their vision and commitment to cycling — and incredible support of bike advocacy!
Carolyn SzczepanskiCarolyn joined the League in March 2012, after two years at the Alliance for Biking & Walking. In addition to managing the League's blog, magazine and other communications, Carolyn organized the first National Women's Bicycling Summit and launched the League's newest program: Women Bike. Before she crossed over to advocacy, she was a professional journalist for nearly 10 years.