How the Challenge Can Help your Business or Advocacy Organization

We’re less than two months away from the official start of the 2013 National Bike Challenge and we want you to be as prepared as possible. To get you geared up for May 1, we’ve had two terrific webinars in the past week discussing the Challenge from two distinct perspectives: businesses and local advocacy organizations.

On the Making the National Bike Challenge Work For Your Business session, Rob Gusky, NBC participant and Kimberly-Clark’s Bicycle Ambassador presented on some of the great ways the Challenge can help make employees healthier, a workplace more fun, and reduce a business’s carbon footprint.

.“What we really like about the Challenge is that we don’t have to do a tremendous amount of promotion with it,” Gusky said. “Once people find out about the National Bike Challenge and they try it and they really like it. So it was pretty easy for us to get an eight-fold increase in the miles over the last five years for our employees.”

Following on the heels of the business webinar, Rob and I teamed up with Jason Van Driesche from Vermont’s Local Motion to present how advocacy organizations can most effectively create a Local Challenge alongside the National Challenge.

“The Challenge is fantastic for building your network,” Van Driesche said. “It’s a really good way to bring in new people who have not been part of the bike movement before and it’s also a great way to build connections with companies, non-profits, and other organizations.”

.Check out the business and advocacy webinars on the League YouTube channel — and sign up for the Challenge today!

 

Alison Dewey
League Program Manager, BFB & BFU

Dewey joined the League in 2008. For four years prior to that, Dewey worked for Massachusetts- based Landry’s Bicycles and served on the board of the Massachusetts Bicycle Coalition. Dewey has a MA in International Relations and Communications from Boston University and is a graduate of St. Olaf College. She spent three years as a Peace Corps volunteer in Senegal.

This entry was posted on Wednesday, March 20th, 2013 at 9:00 am and is filed under National Bike Challenge. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.